D4) Technology marketing
Last updated on : 22 December 2025
Extract from TTO Handbook
Lectures from Workshops conducted by Venture Center as part of the FLCTD project supported by UNIDO-BEE-GEF
- 5 Days webinar series- Essentials of Tech Transfer, Lecture on “Communicating value proposition of technology/ IP Assets. Introduction to technology marketing” by Dr. Anuradha Narasimhan and Dr. Premnath V, 25 April 2025 (Video) | (Slides)
- 5 Days in person certificate course on “Technology Transfer in Practice”, Session 7 Lecture on “Technology marketing” by Dr. Premnath V, 17 June 2025 (Video) | (Slides)
Exercises and case studies
None
* Readers are free to suggest relevant exercises or case studies for the topic by clicking on the “Share your feedback” button on top of the page.
Other Relevant Lectures
- 2 Day workshop on “How to take your ideas from academia to market? (From Academia to Industrial Application)”, Session 7 Lecture on “Technology marketing and transfer” by Ms. Pradnya Aradhye, 21 January 2023 (Slides)
- Only Articulating Value Proposition in Technology Marketing! (Wave 4 of Only One Theme) by Mr. Sundara Nagarajan, 25 November 2025 (Video)
- Only Customer Discovery for Research based Technologies! (Wave 4 of Only One Theme) by Mr. Sundara Nagarajan, 16 December 2025 (Video)
References and additional reading/viewing
- Intellectual Property Management in Health and Agricultural Innovation: A Handbook of Best Practices: “Dealmaking and Marketing Technology to Product-Development Partners”. Chapter 12.2 to 12.3. Volume 2. 2007 | Page 200 to Page 229
- Only Digital Marketing!, Part 15 Only One Theme by Madhuri Bogawat, 11 April 2023 (Video)
Credits
- Page Editor: Pradnya Aradhye
- Expert Lecturers: Anuradha Narasimhan, Premnath Venugopalan
- Contributors: Pradnya Aradhye, Meghana Bhandari, Sundara Nagarajan, Anuradha Narasimhan, Premnath Venugopalan
- Chief Editor: Premnath Venugopalan
* Names of expert lecturers & contributors arranged in alphabetical order of the first letter of their last name.
About the Tech Transfer Online Manual
This manual is meant as a practical guide for practicing technology transfer professionals in academic and research institutions. The manual focuses on practical insights for practitioners from other practitioners. This manual has been developed by Venture Center’s Regional Tech Transfer Office, TechEx.in (supported by BIRAC/NBM). It draws content partly from resources created under UNIDO’s FLCTD project (supported by UNIDO, BEE, and GEF) and partly from resources developed during various Venture Center workshops.
Version no: 1 : As of 16 August 2025
About the Contributors
This manual is the collective effort of several tech transfer experts and practitioners (names mentioned in alphabetical order of the first letter of their last name) including International Experts (Richard Cahoon, John Fraser, Ashley Stevens), Indian Experts (Aravind Chinchure, Rajkumar Hirwani, Anuradha Narasimhan, Hiran Vedam, Premnath Venugopalan), TechEx.in team (Pradnya Aradhye, Meghana Bhandari, Shruti Devasthali, Neha Jacob, Archana Joshi, Niruta Killedar, Manasi Lele, Mugdha Lele, Kavita Parekh, Vedang Pawar, Manisha Premnath, Vidula Walimbe) and the UNIDO team (Nitesh Kaushik, Sandeep Tandon). This manual has been created under the FLCTD project of UNIDO led by Gerswynn Mckuur supported by UNIDO, BEE and GEF.
Cite as: Tech Transfer Online Manual – https://manual.techtransfer.online/d4/