A2) Primer on assessing & articulating value proposition
Last updated on : 19 December 2025
Extract from TTO Handbook
Other Relevant Lectures
- AIM Prime, Session 7 on “Value proposition & Competitive context” by Mr. Sundara Nagarajan, 28 June 2021 (Video)
- 11 Day Startup Launch Accelerator Program, Workshop on ” Value Proposition” by Mr. Sundara Nagarajan, 28 October 2023 (Video)
- 11 Day Startup Launch Accelerator Program 2.0, Workshop on ” Value Proposition and Business Model Canvas” by Mr. Sundara Nagarajan, 3 December 2024 (Video)
Exercises and case studies
- 2 Day City Camp on “Essentials of Scientific Entrepreneurship”, Session 2 Lecture on “Value Proposition & Positioning” by Dr. Premnath V (Slides)
- Exercise to create a Hypothetical Product with features in order to then create the Value Proposition and Business Model Canvas (Slide) | Sincere thanks to Dr. Richard Cahoon (the creator) for permitting us to use this.
References and additional reading/viewing
- Strategyzer: Strategyzer’s Value Proposition Canvas Explained (Video)
- Innovation Scaleup Advisors: Market Opportunity Navigator, Value Proposition Canvas and Business Model Canvas Template
- NEXXUS Tool: Ten-point Technology Scoring Template | Sincere thanks to Dr. Richard Cahoon (the creator) for permitting us to use this.
Credits
- Page Editor: Meghana Bhandari
- Expert Lecturers: NA
- Contributors: Pradnya Aradhye, Meghana Bhandari, Richard Cahoon, Sundara Nagarajan
- Chief Editor: Premnath Venugopalan
* Names of contributors arranged in alphabetical order of the first letter of their last name.
About the Tech Transfer Online Manual
This manual is meant as a practical guide for practicing technology transfer professionals in academic and research institutions. The manual focuses on practical insights for practitioners from other practitioners. This manual has been developed by Venture Center’s Regional Tech Transfer Office, TechEx.in (supported by BIRAC/NBM). It draws content partly from resources created under UNIDO’s FLCTD project (supported by UNIDO, BEE, and GEF) and partly from resources developed during various Venture Center workshops.
Version no: 1 : As of 16 August 2025
About the Contributors
This manual is the collective effort of several tech transfer experts and practitioners (names mentioned in alphabetical order of the first letter of their last name) including International Experts (Richard Cahoon, John Fraser, Ashley Stevens), Indian Experts (Aravind Chinchure, Rajkumar Hirwani, Anuradha Narasimhan, Hiran Vedam, Premnath Venugopalan), TechEx.in team (Pradnya Aradhye, Meghana Bhandari, Shruti Devasthali, Neha Jacob, Archana Joshi, Niruta Killedar, Manasi Lele, Mugdha Lele, Kavita Parekh, Vedang Pawar, Manisha Premnath, Vidula Walimbe) and the UNIDO team (Nitesh Kaushik, Sandeep Tandon). This manual has been created under the FLCTD project of UNIDO led by Gerswynn Mckuur supported by UNIDO, BEE and GEF.
Cite as: Tech Transfer Online Manual – https://manual.techtransfer.online/a2/