D5) Progressing a lead to a deal


Last updated on : 19 December 2025

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Extract from TTO Handbook

    Lectures from Workshops conducted by Venture Center as part of the FLCTD project supported by UNIDO-BEE-GEF

    • 5 Days webinar series- Essentials of Tech Transfer, Lecture on “Communicating value proposition of technology/ IP Assets. Introduction to technology marketing” by Dr. Anuradha Narasimhan and Dr. Premnath V, 25 April 2025 (Video) | (Slides)
    • 5 Days in person certificate course on “Technology Transfer in Practice”, Session 7 Lecture on “Technology marketing” by Dr. Premnath V, 17 June 2025 (Video) | (Slides)

    Exercises and case studies

    None

    * Readers are free to suggest relevant exercises or case studies for the topic by clicking on the “Share your feedback” button on top of the page.

    Other Relevant Lectures
    (Not part of Workshops conducted as part of the FLCTD project supported by UNIDO-BEE-GEF)

    • Only Finding Licensees!, Part 13 of Only One Theme by Dr. Vandana Sarda, 14 March 2023 (Video) | (Slides)

    References and additional reading/viewing

    Credits

    * Names of expert lecturers & contributors arranged in alphabetical order of the first letter of their last name.



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    About the Tech Transfer Online Manual

    This manual is meant as a practical guide for practicing technology transfer professionals in academic and research institutions. The manual focuses on practical insights for practitioners from other practitioners. This manual was created by Venture Center’s Regional Tech Transfer Office (supported by BIRAC/ NBM) called TechEx.in as part of the FLCTD project of the UNIDO supported by UNIDO, BEE and GEF.

    Version no: 1 : As of 16 August 2025

    About the Contributors

    This manual is the collective effort of several tech transfer experts and practitioners (names mentioned in alphabetical order of the first letter of their last name) including International Experts (Richard Cahoon, John Fraser, Ashley Stevens), Indian Experts (Aravind Chinchure, Rajkumar Hirwani, Anuradha Narasimhan, Hiran Vedam, Premnath Venugopalan), TechEx.in team (Pradnya Aradhye, Meghana Bhandari, Shruti Devasthali, Neha Jacob, Archana Joshi, Niruta Killedar, Manasi Lele, Mugdha Lele, Kavita Parekh, Vedang Pawar, Manisha Premnath, Vidula Walimbe) and the UNIDO team (Nitesh Kaushik, Sandeep Tandon). This manual has been created under the FLCTD project of UNIDO led by Gerswynn Mckuur supported by UNIDO, BEE and GEF.

    Cite as: Tech Transfer Online Manual – https://manual.techtransfer.online/d5/